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The storied sense of adventure and draw to the water is in our blood – our products come to life here, we work here, and most importantly, we live here. Located in the heart of the Bay Area, we are inspired by the nearby oceans, lunchtime swims and a widespread culture of innovation.


We are swimmers, and we get it. Our understanding of swimmers of all abilities comes from within – we represent the full aquatic spectrum, from beginners to Olympians.


We are proud of our coaching backgrounds and we share a deep-rooted passion for helping athletes and coaches alike. Many of our products are unique, perhaps even strange at first glance, and require an element of education, which we are happy to provide. Whether it’s at a swim meet, at a clinic, or even over the phone, we seize every chance we have to share our knowledge.


Call us nerdy, but we’re obsessed with the fine details of swimming. Our elite team of industrial designers is dedicated to developing the next big thing – but we’re not in this alone! We collaborate with an extended family of swimmers and coaches around the world to stay at the forefront of swimming technology.


Simply put, we believe that everyone deserves the joy of swimming. We work hard to make water safety and competitive swimming more accessible. With the So More Can Swim initiative, a portion of every FINIS goggle purchase is donated to organizations that make swimming more accessible.

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